Game Dev

Tips on Marketing a Game

Creating a good game, with crisp graphics, a tight plot, and challenging yet achievable missions is just the first step. Big name video game companies already understand the importance of savvy marketing – and it shows with successful launches from EA and Microsoft. If you’re an independent game developer, take a page from the big dog’s playbook. Successful marketing isn’t just about market saturation – it’s a well-timed surgical strike to kick off your launch with a lot of buzz. Done correctly, your game’s features will sell themselves and your fans will help do a lot of the promotion for you.

Paying attention to when you launch, using social media correctly, and choosing influential beta testers or reviewers to build pre-release anticipation are important – but why? When do you start “teasers” about a game in progress – or should you wait until the game is ready to advertise? Read on for theĀ best marketing strategy for success.

By Nick Saban

Nick is a social and community editor for gaming news. He spends his time figuring out how to involve readers better in our journalism, and trying to ensure we cover the topics and angles they want us to cover. As-well-as gaming he also writes about politics, books, music, film, technology and cycling.